Apple has created a little consumer craze recently in Sydney. First, by opening its huge and very flashy store on George Street and now with the launch of the Apple iPhone. People queued for both events in rather cold temperatures.
It is hard not to admire their marketing approach. It seems these days anything made by apple in electronics goods is an winner. It seems the Apple iPhone will revolutionise the mobile phone scene the way Apple iPod revolutionise portable music players.
Kin observers will note that iPhone although very stylish and functional is not really a pioneer in smart phones category. HTC under various monikers like XDA for example, has manufactured smart phones with touch screen interface for years.