The Butterfly Effect

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The Butterfly Effect is an alternative metal band from Brisbane, Australia. The band currently (December 2013) consists of singer Paul Galagher on lead vocals, Kurt Goedhart on guitar, Glenn Esmond on bass, and Ben Hall on drums. I have seen the live performance of the new lineup Butterfly Effect at the Mona Vale Hotel on 29th of December 2013.

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Apple iPhone 5C Advertising Campaign

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I am standing on platform 3 of Sydney Town Hall station and I am in awe at the strength Apple has gained for its brand and products. Across the tracks, the platform walls are covered with numerous, huge billboards advertising various products and services from well-known companies. They all follow roughly the same pattern: a bright image, logo, short description of the product, its benefits and a call to action either enticing the public to purchase the product, consider the service or inviting the public to find more information related to the product or service. But not the Apple iPhone 5C ad.

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