Prev 29 of 911 Next View full size View slideshow View more information Advertising material Advertising material A well known, and popular Sydney radio show was conducting some promotional activity in the Pitt Street Mall. Radio stations are fiercely competitive in rating season and every listener counts at it translates directly to the advertising dollars and thus the bottom line of the company profits. Viewers familiar with Sydney radio will have no issue recognising which radio station and what program I am talking about. For the rest of my viewers I can tell you the program's stars were not there. Instead a tall brunette, in high heels with smallest bikini I have ever seen represented the station. It must be such a pity for them that radio is not a visual medium for they drew quite a lot of viewers but I am not sure if they managed to lure more listeners. Let's hope their bottom line keeps improving.