I am standing on platform 3 of Sydney Town Hall station and I am in awe at the strength Apple has gained for its brand and products. Across the tracks, the platform walls are covered with numerous, huge billboards advertising various products and services from well-known companies. They all follow roughly the same pattern: a bright image, logo, short description of the product, its benefits and a call to action either enticing the public to purchase the product, consider the service or inviting the public to find more information related to the product or service. But not the Apple iPhone 5C ad.
The scrolling advertising boards on the back of the telephone boxes can provide for some very amusing combinations of people’s legs and the advertising posters. In this photograph the goat from Trading Post campaign featuring a frog on a goat aligns with legs of a human making a phone call on the other side of the billboard.