Skip to main content

Ted Szukalski

Gallery of fine art photography.

Clueless advertising


I have noticed an increased number of people carrying advertising boards around Sydney in recent times. They are called many things, such as walking billboards, human billboards, moving billboards, sandwich boards. They seem to be filling in some advertising niche. I am not sure who pays attention to them but apparently it is cheaper to pay a person to carry an ad all day long than to rent a space on proper advertising billboard. I guess this means smart financial decision but how do the people who carry these signs feel knowing they are cheaper than a poster box?

This photograph of a well known fashion label shown by a smartly dressed young lady maybe an exception where it works as her looks extend the brand image.

Goat on two legs


The scrolling advertising boards on the back of the telephone boxes can provide for some very amusing combinations of people’s legs and the advertising posters. In this photograph the goat from Trading Post campaign featuring a frog on a goat aligns with legs of a human making a phone call on the other side of the billboard.