Advertising material


A well known, and popular Sydney radio show was conducting some promotional activity in the Pitt Street Mall. Radio stations are fiercely competitive in rating season and every listener counts at it translates directly to the advertising dollars and thus the bottom line of the company profits.

Viewers familiar with Sydney radio will have no issue recognising which radio station and what program I am talking about. For the rest of my viewers I can tell you the program’s stars were not there. Instead a tall brunette, in high heels with smallest bikini I have ever seen represented the station. It must be such a pity for them that radio is not a visual medium for they drew quite a lot of viewers but I am not sure if they managed to lure more listeners. Let’s hope their bottom line keeps improving.

Girl in polka dots dress


I think this photograph proves that subconciously I prefer blond women. The intention was to show both girls as they clearly stood out in the crowd. With their hair dos and pretty dresses they turned more than one head.

It is not often that I photograph people at the shallowest depth of field and thus normally both girls would be nicely in focus. On this occasion I have not adjusted my lens from previous shot and with the girls passing by very quickly I only had time for this one photograph – focusing on the eyes of the blond girl. I wish I had the time and presence of mind to do the reverse shot.

PS: Check out the Jolly Roger necklace the girl in polka dots dress is wearing.