Clueless advertising


I have noticed an increased number of people carrying advertising boards around Sydney in recent times. They are called many things, such as walking billboards, human billboards, moving billboards, sandwich boards. They seem to be filling in some advertising niche. I am not sure who pays attention to them but apparently it is cheaper to pay a person to carry an ad all day long than to rent a space on proper advertising billboard. I guess this means smart financial decision but how do the people who carry these signs feel knowing they are cheaper than a poster box?

This photograph of a well known fashion label shown by a smartly dressed young lady maybe an exception where it works as her looks extend the brand image.

Antipodium fashion


Here is a first set of fashion photographs I have taken at the 2009 Rosemount Sydney Fashion Festival.

Antipodium fashion label was established in 2006. It began with a one-off collection for London’s Antipodium boutique. Finch and company founder Ashe Peacock and his sister Fenella, to combine their designs with her experience and create a new range for the store. Antipodium gained an instant popularity and the trio turned their attentions to the project full-time. In each of their five major collections Antipodium has remained true to a simple aesthetic: unique, beautiful pieces that are clever, remarkably cool and undeniably sexy.

You can see a more extensive collection in of photograph in the Antipodium fashion gallery