I am standing on platform 3 of Sydney Town Hall station and I am in awe at the strength Apple has gained for its brand and products. Across the tracks, the platform walls are covered with numerous, huge billboards advertising various products and services from well-known companies. They all follow roughly the same pattern: a bright image, logo, short description of the product, its benefits and a call to action either enticing the public to purchase the product, consider the service or inviting the public to find more information related to the product or service. But not the Apple iPhone 5C ad.
The popularity of smart phone and recent tablet computers such as Apple iPad and Samsung Galaxy Tab is creating a new breed of a photographer: a mobile photographer. Most of the current mobile phones and tablets include cameras. There are even specialist add-on lenses for some devices. But … is it photography?