Story behind the photograph
Byron Bay is famous for its alternative lifestyle. I was hoping to add many street photographs capturing the people who live there. To my disappointment, todays Byron Bay is very much a mainstream tourist destination and the town itself is very much as commercial as any other city of this size.
There were a couple of exception and this photograph of a girl with the sign “tribal” across her belly was one of them, or so I thought. I have asked if I could photograph her belly and quickly agreed. Being a curious creature I have asked what does the word “tribal” signify. The answer was a bit of a surprise. Her belly was just a clever marketing billboard for a travel company, which uses “go tribal” term as its slogan. Clever advertising, but no alternative lifestyle.