In less than 24 hours since I have published the proposal for “about microformat” to tag media on the Internet a number things become obvious. Firstly, there is a very poor understanding of the Internet as media platform in general amongst the creative community. Secondly, there is even less comprehension when it comes to the Internet indexing by search companies such as Google and Microsoft and subsequently how the search results are or can be formulated by these companies. There is also a third issue which confuses many people, namely proprietary tags associated with specific media, such as EXIF generated by modern digital cameras.
I will try to expand on these subjects in hope that greater level of understanding amongst the creative community will lead to a quicker adaptation of the about microformat proposed by me, or a development of an alternative tagging methodology.