It may not be obvious but this is quite a humorous sight. A couple of young Asian tourists are spreading their own map on a bottom of a metal poster board at Martin Place and searching intensely for some location. The humour here is the fact that that poster board contains a map of Sydney, which they could clearly see if they just stood up.
I have noticed an increased number of people carrying advertising boards around Sydney in recent times. They are called many things, such as walking billboards, human billboards, moving billboards, sandwich boards. They seem to be filling in some advertising niche. I am not sure who pays attention to them but apparently it is cheaper to pay a person to carry an ad all day long than to rent a space on proper advertising billboard. I guess this means smart financial decision but how do the people who carry these signs feel knowing they are cheaper than a poster box?
This photograph of a well known fashion label shown by a smartly dressed young lady maybe an exception where it works as her looks extend the brand image.